Richard Branson Launches New Label – Virgin EMI Records

virgin-emi-logoRichard Branson’s Virgin Records has joined forces with its Universal Music sister company, Mercury Records, to form a new record label called Virgin EMI Records.

Branson’s newly formed Virgin EMI Records is an immediate contender for the UK’s number one record label. The label launches with a roster of artists including MOBO and Brit Award winner Emeli Sandé, Brit nominated Jake Bugg, Pop legend Sir Elton John, and a host of US stars that include Rihanna, Kanye West, Taylor Swift and Justin Bieber.

Universal Music UK Chairman & CEO David Joseph, said “Virgin EMI will be a creative powerhouse for the UK music industry. It has an exceptionally strong A&R line-up, with sensational domestic and international artists, combined with the ethos which has served the company so well over the past 40 years,”.

The addition of the executives and artists currently working under the Mercury banner means Virgin EMI Records will be home to international repertoire from the Island Def Jam label and Virgin US. The new set-up also means Virgin, which became part of Universal Music following UMG’s 1.2 billion pound acquisition of EMI last year, will return to being a full-service record company for the first time since its heyday back in the ’70s.

ted-cockle-virgin-emiVirgin EMI Records is headed by Ted Cockle, formerly of Island Records, said “Having filled the top two positions in the albums chart this month for the first time since the Spice Girls and The Verve did it in 1998, Virgin is already feeling ready to compete at the very highest level,”.

“In the label’s 40th year, to have this incredible line-up of British artists and US repertoire of such pedigree it feels like Virgin EMI will have everything in place to help the very best talent flourish fully.” Cockle added.

Find Virgin EMI Records on the Web

http://www.emimusic.com/

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About Richard Perkins

Richard Perkins is the founder of Bath Guitar School and has worked for the International Guitar Foundation, Brit Awards, Rockschool, B&NES Council, Mid Somerset Festival, Bath Music Plus, and appeared on BBC and ITV television and radio programming as well as being featured in Guitar Techniques, Total Guitar, Venue, Bath Life magazines and the Bath Chronicle newspaper. Richard is a graduate of the Commercial Music degree programme at Bath Spa University and has a HND in Popular Music from Oxford College.
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